Meet Our Founders
The Journey of Refilly
Firoz Shah, the visionary founder and CEO of Refilly, has a journey that is nothing short of inspiring. Born in a small town with limited resources, Firoz faced numerous struggles during his early years. From working odd jobs to support his family, to dreaming of creating something impactful, his determination never wavered. His passion for fashion began as a teenager, when he would often redesign old T-shirts and experiment with styles. What started as a hobby soon transformed into a dream: to build his own brand where quality, comfort, and authenticity were not just promises but realities. However, the road to success was not easy. In the early days, Firoz lacked financial backing, professional machinery, and even a stable network to rely on. He would often walk long distances to suppliers, negotiate fabric scraps, and spend nights sketching designs under dim lights. Many dismissed his ambition, but his resilience turned every "no" into motivation. Slowly but steadily, he learned the nuances of textile sourcing, printing techniques, and sustainable production. After years of trial and error, countless sleepless nights, and unwavering belief, Refilly was born—a brand that represents not just clothing, but a lifestyle. Today, Refilly stands as a testament to Firoz's philosophy: "Your comfort is our priority, your style is our promise." Each T-shirt is a reflection of his struggles, his creativity, and his commitment to delivering premium quality with authentic prints. What sets Refilly apart is its ability to blend modern fashion with personal choice— every print tells a story, every fabric feels like home.
Supporting a Dream
Tauseef Ansari joined Refilly not just as a business partner, but as a true friend who believed in Firoz’s vision. While Firoz brought creativity and design, Tauseef contributed his business acumen, management skills, and determination to take the brand to the next level. From helping source raw materials to negotiating with suppliers and managing finances, Tauseef ensured that the dream didn’t just remain an idea — it became a movement. His role has been pivotal in transforming Refilly into a scalable, professional brand while staying true to its core values. Tauseef’s belief in friendship and partnership is what gave Refilly its strong foundation and the confidence to face bigger challenges ahead.
